Our Story
Discover who we are, how we got started, and what makes us unique.
Who We Are
FAM is a lifestyle brand that's inspired by family activity. We recognize that family activity comes in many different forms, and it is these activities that truly bring families together. Our favorite moments are doing things as a family and doing things for your family. And even though not every family moment is going to be all rainbows and butterflies, we embrace and focus on the positive moments that create bonds, make memories, and spread love.
How We Got Started
With young families of our own, we recognized that we didn't always have the time for ourselves to go golfing with friends, work out, or play in a rec-league. However, focusing on our family, we quickly realized that our family was active and moving in its own way: pushing a stroller, carpooling the kids to practice, changing diapers, doing yard work, making dinner, etc. We wanted everyday activewear for the whole family that could keep up with the hustle and bustle of busy family life. Since we couldn't find that, we made it. We created fun family designs, applied them to the best performance apparel, and made activewear to fit our family lifestyle.
We're Crafting Next-Level Family Wear
Great style, fit, and comfort are the cornerstone of our brand philosophy. Every sketch, every fabric choice, and every design detail is meticulously curated to ensure that our clothing looks great and feels fantastic.
Unique Designs
Fueled by our passion for delivering exceptional experiences to our customers, we pour our hearts into crafting the most unique, vibrant, high-quality designs for apparel that stands out from the crowd and elevates your style.
Soft Fabric
Our tees are crafted with an oh-so-soft, high-quality blend of materials for a breathable fabric that keeps you and cool and dry. Beyond providing excellent comfort, our shirts also maintain their shape wash after wash.
Tagless Comfort
Say goodbye to irritating tags that itch and scratch, and hello to smooth, seamless comfort of going tagless. Enjoy a distraction-free apparel experience and focus on tackling your daily tasks or enjoying family adventures.
